Method and apparatus for embedding advertisements in audio files for internet and network distribution

ABSTRACT

A method for distribution of advertising that includes combining an audio data file that produces an advertising message when processed with a data file that produces a performance of a musical composition when processed. Alternatively the invention may be viewed as a method for distribution of music which includes providing a server connected to a computer network, permitting message data files to be provided for a fee paid by the party providing the message, purchasing rights to multimedia data files from owners of such rights and making available to end users data files comprising a message and a licensed multimedia file by a connection to the network server. Preferably the method provides a multimedia file that comprises a musical composition. An especially preferred embodiment provides a multimedia data file that is an MP3 file comprising a musical composition.

RELATED APPLICATIONS

This is a continuation of U.S. patent application Ser. No. 09/765,985,filed Jan. 19, 2001 which is a continuation in part of U.S. provisionalpatent application Ser. No. 60/177,534, filed Jan. 21, 2000 and nowabandoned by operation of law, both of which are hereby incorporated byreference.

TECHNICAL FIELD

The present invention relates to distribution of advertising viacomputer networks. More particularly, the present invention relates to amethod and apparatus for embedding advertisements in computer files,such as audio files, for distribution over the Internet, intranets orany other computer or digital network.

BACKGROUND OF THE INVENTION

Electronic commerce on the Internet is a booming business model. Manye-commerce Internet businesses rely on advertising revenues as animportant part of their revenue model. A vast majority of the Internete-commerce sites rely on banner ads as the primary form of advertisingat their sites. The present invention discloses an improvement overexisting advertising models by disclosing a method and apparatus whichenables e-commerce operators to deliver advertising to web site visitorsand users by electronically embedding advertisements in computer files,such audio files, downloaded by the web site users. This inventioncauses the web site user (or the ultimate end user) to hear and/or seethe advertisement as part of the file downloaded by the user.

In the prior art inserting advertising onto the users computer duringdownloading of a web page is disclosed by Judson U.S. Pat. Nos.5,732,619 and 5,572,643. Advertising inserted into a home bankingtransaction is disclosed in U.S. Pat. No. 5,870,724. Advertisinginserted into applications is disclosed in U.S. Pat. No. 5,819,092.Perkowski, U.S. Pat. No. 5,950,173 discloses a system and method fordelivering consumer product related information to consumers withinretail environments using internet-based information servers and salesagents. Hobbs, U.S. Pat. No. 5,987,454 discloses a method and apparatusfor selectively augmenting retrieved text, numbers, maps, charts, stillpictures and/or graphics, moving pictures and/or graphics and audioinformation from a network resource. Picco et al U.S. Pat. No. 6,029,045discloses a system and method for inserting local content intoprogramming content. Heckel, U.S. Pat. No. 6,036,601 discloses a methodfor advertising over a computer network utilizing virtual environmentsof games. None of these references suggest the advantage of providing adownloadable audio file having inserted therein a second message such asan advertisement.

SUMMARY OF THE INVENTION

The invention in one embodiment provides a multimedia or audio data filesuitable for transmission over a computer network that comprises a firstsegment having data which results in the delivery of a commercialadvertising message when the data file is processed and a second segmentcomprising data which results in the performance of a musicalcomposition when the data file is executed. Preferably the data file isin a wav file format, more preferably it is in a compressed file format,most preferably it is in an MP3 format. Alternatively the invention maybe viewed as a method for distribution of advertising that comprisescombining an audio data file that produces an advertising message whenprocessed with a data file that produces a performance of a musicalcomposition when processed. Preferably the method includes the stepwherein the files are combined by use of a sound editor. More preferablythe files are combined by use of a hexadecimal editor.

Alternatively the invention may be viewed as a method for distributionof music which comprises providing a server connected to a computernetwork, permitting message data files to be provided for a fee paid bythe party providing the message, purchasing rights to multimedia datafiles from owners of such rights and making available to endusers datafiles comprising a message and a licensed multimedia file by aconnection to the network server. Preferably the method provides amultimedia file that comprises a musical composition. An especiallypreferred embodiment provides a multimedia data file that is an MP3 filecomprising a musical composition.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic of the distribution system according to theinvention.

FIG. 2 illustrates a message wav file in a sound editor.

FIG. 3 illustrates a musical composition wav file in a sound editor.

FIG. 4 a illustrates the combined file of the invention in wav formatand

FIG. 4 b indicates the insertion point of the advertising segment of thecombined file.

FIG. 5 illustrates a message file in a hexadecimal editor.

FIG. 6 illustrates a musical composition file in a hexadecimal editor.

FIG. 7 illustrates a combined file according to the invention in ahexadecimal editor.

DETAILED DESCRIPTION OF THE INVENTION

Referring to FIG. 1, in the preferred embodiment of the presentinvention, a web server 102 makes songs or singles available for freedownload 104 by web site visitors 106. Each single is a computer audiofile containing a song with an advertisement appended to the beginningof the song. For example, a single containing a song by the artist BillyJoel, may have a five-second (or longer) advertisement or jingle at thebeginning of the song. The jingle might say something like: “This songis brought to you by Nike™.” The jingle may be a recording of spokenwords or lyrics only, or the jingle may contain both lyrics and music.In any event, a song follows the jingle, in this case a single by BillyJoel.

Advertisers 108 pay a certain sum of money 110 to the web server ore-commerce site operator/owner for having the advertisement appended toparticular singles. Advertisers may choose to target specific markets bychoosing particular songs or particular genres of music. The web siteoperator or owner acquires the right 112 to distribute the songs fromartists 114. In exchange for the distribution rights 112, the web siteowner/operator pays certain royalties 116 to the artists. While thereare many different ways of computing a royalty, in the preferredembodiment the artist receives five cents each time the artist's song isdownloaded. Furthermore, the artist's song receives exposure toconsumers all across the world through the Internet. This may beparticularly attractive to lesser-known or new artists who have not beensuccessful at signing a recording contract with traditional recordingstudios and/or music publishers.

Still referring to FIG. 1, the consumers 106, or web site visitors, onthe other hand, are able to download music singles, from a variety ofgenres, for use free of charge. The advertising jingle appended to thebeginning of all freely downloaded singles pays for this service.Consumers are not able to easily “remove” the jingle from the song.Therefore, each time the single is played, the user hears theadvertisement. Once a user downloads a single, he or she can play thesingle on the computer using commercially available multi-media players.Alternatively, the user may save the audio file on, and transfer thefile from, his computer to external multimedia playing devices, such asthe Diamond Rio. This enables the user to hear the single away from hiscomputer. In any event, whether the user plays the single on hiscomputer, or plays the single on an external device, the user firsthears the advertisement each time he listens to the song on the single.

Typically and preferably, an artist 114 delivers a song 118 to the webserver 102 in MP3 format. The delivery of the song to the web server ispreferably accomplished by means of uploading the song to a particularInternet web site. The artist's song 118 may also be available in otheraudio formats, such as the wav format.

Similarly, typically and preferably, an advertiser 108 or a commercialsponsor delivers an audio recording of an advertisement 120 in the MP3format. The delivery of the advertisement is preferably accomplished byuploading the audio file, containing the advertisement, to a particularInternet web site. The length of advertisements may vary. Advertisementsmay be three to five seconds long, or much longer, such as 30, 40, or 60seconds. Advertisements 120 may exist in the MP3 format or other audioformats, such as the wav format.

An advertiser or commercial sponsor 108 may request that anadvertisement 120 be prepared for them. In this case, the advertisementis first recorded in wav format and then converted to the preferred MP3format. A digital audio recorder, or editor, is used to record theadvertisement in the wav format. A typical three to five secondadvertisement might say something like: “This song is brought to you byDiet Coke™.” However, as previously stated, longer advertisements oradvertisements using both lyrics and music may be used.

In the preferred embodiment of the present invention, the preferredaudio format, for both advertisements and songs, is the MP3 format.Other audio formats may also be used. For example, an audio file in thewav format may be used. However, due to the large size of wav files,transmission of wav files over the Internet requires relatively longdownload or upload time-periods. This transmission time can besubstantially reduced by conversion of the wav file into an MP3 file.MP3 files are compressed audio files. Furthermore, MP3 files eliminatecertain “unnecessary” sound frequencies which are not distinguishable bythe average human ear. A typical five-minute song in the wav file formatmay require fifty to sixty megabytes of data storage space. The samesong file in the MP3 format will likely require less than five megabytesof data storage space. Thus, there is approximately a twelve-to-onecompression ratio between a wav file and an MP3 file.

In order to convert a wav file to an MP3 file, a commercially availablefile conversion utility is used. In the preferred embodiment of presentinvention, the commercially available software MusicMatch Jukebox,developed by MusicMatch, is used as the conversion utility software. Asone of ordinary skill in the art will appreciate, the use of thisconversion utility simply requires the loading of the software,MusicMatch Jukebox, followed by opening of the wav file within theutility. The MusicMatch software then allows the wav file format to besaved in MP3 format. Similarly, other audio formats may be converted tothe MP3 format by use of similar commercially available utilities.

Before a song is made available for public distribution (download) viathe Internet, the song is combined with an advertisement, to form asingle audio file. If the song and the advertisement are both in the wavformat, then the process of combining the song and the advertisement canbe accomplished by a “cut-and-paste” process using a sound editor orrecorder software, such as the commercially available Sound Forge XP forWindows, developed by Sonic Foundry, Inc. This wav-file audio softwareprocess is described below:

-   -   Step 1. Using the sound editor or recorder software 202, the        advertisement wav file 204 is opened in a separate window of the        software. See FIG. 2.    -   Step 2. The song wav file 206 is then opened in another window        of the software 202. See FIG. 3.    -   Step 3. The entire contents 208 of the advertisement file window        (from step 1 above) are then copied into the Windows clipboard.    -   Step 4. Next, the entire contents 208 of the Windows clipboard        are pasted at the beginning of the song file (in step 2 above).        This action appends the advertisement file in front of the song        file. See FIGS. 4( a) and 4(b). FIG. 4( b) shows a line marking        the advertisement insertion point.    -   Step 5. The combined file 210 (in step 4 above) is now saved as        a new audio file containing both the advertisement 204 and the        song file 206 (in that order). This combined audio file 210        remains in the wav format.

The combined file 210, containing both the song, as well as theadvertisement, is now ready for distribution over the Internet. However,as previously mentioned, audio files in wav format are cumbersome towork with because of their very large size. Therefore, the combined filein wav format is preferably converted into the MP3 format using thepreviously described process, using the MusicMatch JukeBox software.

The above described 5-step wav-file audio software process is a manualprocess and is not efficiently amenable for use in the high-volumecommercial environment of an e-commerce Internet web site. Therefore,there is a definite need to speed up the process by use of a method thatis amenable to efficient automation via computer programming.Furthermore, it is not efficient to work with audio files in the wavformat. As previously mentioned, wav file formats require large storagespaces and require more computer processing time. The solution is foundin the use of a method that uses the MP3 file format throughout theprocess of combining the advertisement file and the song file into asingle audio file. More specifically, the solution is found in the useof a HEX editor that can work directly with binary files. An MP3 file isa binary file. In the preferred embodiment of the present invention, theHEX editor A.X.E. (Advanced HEX Editor for Windows by Benjamin Peterson)is used. This software makes it possible to conduct the process ofcombining the advertisement and song files using the MP3 format. Thus,eliminating the need for the conversion from the wav format to the MP3format after the combination process has been completed. However, if anartist or advertiser provides files in the wav format or any other audioformat, the file must be converted to the MP3 format before using theHEX-editor process described below:

-   -   Step 1. Open the advertisement MP3 file 504 in separate window        of the HEX editing software 502. See FIG. 5.    -   Step 2. Open up the song MP3 file 506 in another window of the        same software 502. See FIG. 6.    -   Step 3. Select all of the contents of the advertisement MP3 file        504 (from step 1 above) and copy it into the Windows clipboard.    -   Step 4. Paste the contents of the clipboard (from step 3 above)        in front of the song MP3 file (in step 2 above). See FIG. 7.    -   Step 5. Save the combined song 508 and advertisement MP3 file        into a new file. The new file 508 is in the MP3 format.

The advantages of using the HEXeditor process, described above, asopposed to the wav-file audio software process, described earlier inthis disclosure, are the following:

1. The HEXeditor process is more amenable to automation, and moreefficiently automated, by computer programming, than the wav-file audiosoftware process. When using the HEXeditor process, a computer programis dealing directly with hexadecimal code, i.e., a hexadecimalrepresentation of the underlying binary codes (zeros and ones)representing the advertisement and song audio files. Computer programsare well suited for manipulation of binary data represented byhexadecimal code. Whereas, the wav-file audio software process workswith a graphical wav representation of the underlying song oradvertisement binary data file, the HEXeditor process works with thehexadecimal representation of the same data. Computer programs, ingeneral, do not work as efficiently with a graphical representation ofbinary data, as they do with a hexadecimal representation of the samedata.

2. The automation described in 1 above allows the process to be used ina commercial environment where high volume transactions occur.

3. As previously mentioned, the MP3 file format requires less storagespace, thereby using less computer resources and being much moreefficient in general.

4. No conversion is necessary from the wav format to the MP3 format,after the HEXeditor process is completed. Advertisement and song filesare converted to the MP3 format at most once—if they are originallysubmitted in the wav or any other audio format. When using the wav-fileaudio software process, the combined file must be converted to MP3format before it is made available for public distribution over theInternet.

Numerous variations and modifications will become apparent to thoseskilled in the art once the above disclosure is fully appreciated. It isintended that the invention embrace all such variations andmodifications.

1. A data file suitable for transmission over a computer network thatcomprises a first segment having data which results in the delivery of acommercial advertising message when the data file is processed and asecond segment comprising data which results in the performance of amusical composition when the data file is executed.
 2. A data fileaccording to claim 1 in a wav file format.
 3. A data file according toclaim 1 in a compressed file format.
 4. A data file according to claim 3in an MP3 format.
 5. A method for distribution of advertising thatcomprises combining a data file that produces an advertising messagewhen processed with a data file that produces a performance of a musicalcomposition when processed.
 6. A method according to claim 5 wherein thefiles are combined by use of a sound editor
 7. A method according toclaim 5 wherein the files are combined by use of a hexadecimal editor.8. A method for distribution of music which comprises providing a serverconnected to a computer network, permitting message data files to beprovided for a fee paid by the party providing the message, purchasingrights to multimedia data files from owners of such rights therebyobtaining licensed data files; combining the licensed data files withmessage data files to provide combined files and making combined messageand licensed data files available to endusers by connection to thenetwork server.
 9. A method according to claim 8 wherein the multimediafile comprises a musical composition.
 10. A method according to claim 8wherein the multimedia data file is an MP3 file comprising a musicalcomposition.